May 25, 2017
The leisure and shopping complex TorreVillage, promoted by Grupo Iberebro, will generate more than a thousand direct jobs and will open its doors in the last quarter of 2018. Today, the construction work on the project has started with the demolition of the old factory of Pikolin, space that will occupy TorreVillage.
"Today we are starting a new stage, TorreVillage. Today we go from being a project to being a reality”, has said Alfonso Solans, President of Grupo Iberebro, at the event that took place this morning in the grounds of the old Pikolin Factory. The demolition of the already in disuse facilities of the factory marks the beginning of the constructive works of the future leisure and shopping complex. The act was also attended by Marta Gastón, Minister of Economy, Industry and Employment of the Government of Aragon, stating that this is a project that means "commitment, impact and benefit" for the Community, as well as "employment, innovation, corporate social responsibility and, ultimately, wealth in the territory”. Alfonso Solans thanked its presence to the large institutional representation that had the event, which was attended by politicians from the different Aragonese institutions, a large number of Mayors from the TorreVillage surroundings, social and business representatives and the main mass media of the Community; and he also had a special mention for the consumer associations of Aragon.
TorreVillage will create more than a thousand direct jobs and has its opening date set in the last quarter of 2018. At this moment, as stated by the President of Grupo Iberebro, "the commercialisation is very advanced, both in the outlet and in the park of central reservation. The commercialisation of the area of the restaurant business and leisure will begin very soon. We are surprised by the very high acceptance that the project is having among operators, which confirms the commercial appeal and dynamism of Zaragoza as a tourist destination. The outlet format is growing in Spain, and Zaragoza deserves to have this concept among its commercial offer, which competes neither with the neighborhood trade nor with the large supermarkets, our main competition is the internet”.
Alfonso Solans valued the importance of Zaragoza as a destination city for shopping and the importance of continuing to build a brand city, "it is essential for Zaragoza to continue betting on tourism and we expect to add TorreVillage to the cultural and commercial offer of our city. Our expectation of annual visits is around 3.5 million visitors, of which a significant percentage will be tourists who will come to Zaragoza”. In addition, in reference to the new reality of the commercial sector, carried out by the digitization and a high penetration of electronic commerce -especially in our community-, Solans affirmed that "TorreVillage bet decisively on the small commerce and the physical spaces". He added: "We bet on the classical store, but adapted to the technology and quality of service that the consumer demands today. The traditional trade faces the challenge of digitization and TorreVillage pretends to be an international reference in the integration of the traditional store and internet; with the aim of reaching solutions that are exportable and applicable to any small business. This is basically the purpose of the work we are developing at TorreVillage ZIR (Zaragoza´s Innovation in Retail Center), whose first results we will see very soon".
This act of initiation of the project TorreVillage has been developed in one of the industrial units of the already unoccupied Aragonese factory and the assistants have been able to observe the demolition of the first industrial unit of the old facilities of Pikolin. The demolition phase, which begins today, will last until approximately August 1st.
A commemorative urn has also been placed in honor of the industrial activity developed over more than forty years by the Business Group of the Solans Family in the areas of the Logroño Motorway that will occupy TorreVillage. This urn will be installed later in a representative location of the future leisure and shopping complex.